Verdunity (pronounced vur-doo-ni-tee) is not your traditional planning or engineering firm. It is our emphatic belief that the way we have been building our places is not sustainable, and that America’s approach to how we build our communities and neighborhoods must change - immediately. We are committed to leading this change through the work we do and the lives we lead. Because of the work we do, individuals, families, city builders and communities will be better positioned to survive and thrive in the future.
Our founder spent the first 15 years of his career as a civil engineer at a global architecture & engineering consulting firm designing site development and infrastructure projects for cities throughout Texas. He was taught that infrastructure expansion led to economic growth, so the investments made sense. In 2008, he was given the opportunity to lead his former firm's Community Planning & Urban Design practice, where he was exposed to the world of planners, urban designers, landscape architects and economists and got to work with cities all over Canada and the U.S.
Thanks to the lingering impacts of the 2008 recession and some timely content from Chuck Marohn at Strong Towns, our founder had his “oh crap” moment in 2010 when he realized that cities would never have enough money to maintain all of the infrastructure being built or continue to provide quality services in an equitable manner if they continued business as usual. Furthermore, he understood that he would be in a better position to drive true change if he was not associated with a large firm that depended on big projects. In 2011, Kevin started VERDUNITY so he could help communities and design professionals understand and begin to address these challenges.
We are innovative pioneers, educators, and collaborators who just also happen to have backgrounds in professional planning, engineering, and development. We prioritize fiscal solvency and long-term sustainability over what may be easier or more financially lucrative in the near-term. We’re committed to helping community leaders break down silos, eliminate the excess, and begin implementing projects immediately with resources you already have on hand. Working together, we can preserve and enhance quality of life for current and future generations.
There are a lot of consulting firms in the marketplace. Many of them use the owner’s name or initials in the company name. We wanted a name that would help us stand out from the crowd and be representative of our company's purpose, our core clients, and how we work.
Our name and accompanying tagline represent our vision, approach and company culture, and demonstrate that we approach things differently, starting with a unique name.
The 'VERD' portion of our name represents what inspires us:
Fiscally Productive Places
Natural Systems and Green Infrastructure
Economic Gardening and Incremental Development
The 'UNITY' represents where and how we work:
Communities and Neighborhoods
Verde + Community became Verdunity.
We believe we can improve communities and neighborhoods through intentional planning and design decisions, collaboration and engaged citizens, and that the path to a healthy and prosperous future for our kids begins with bridging the gap between what citizens need and what cities are actually doing.
Our vision and philosophy are based on four guiding principles. Everything we do with our clients, within our organization, and in our home communities can be tied back to these core values.
Antifragile, Incremental Growth
Engaged "Strong" Citizens
Successful companies understand the importance of a strong culture and amazing people. We are no different. From the day we started, we have worked to create an environment that respects individual needs, talents and personalities, but that binds these together into a cohesive team that shares our bigger goals. We've invested in an office setup, tools and processes that allow tremendous flexibility for where, when and how our team gets their work done. We strive to work smart (not hard) and have fun while we're doing it. The combination of our people and shared purpose are what makes VERDUNITY a special place.
Every day, we're doing what we love, with people we like being around, for clients we enjoy working with. It's awesome.
Trust and teamwork begins with self awareness and honesty. Know who you are, be that person all day every day with everyone.
Giving and receiving constructive criticism, honest feedback and compassion improves our ideas, our results and each other.
Never stop searching for new ideas and ways to improve yourself and others around you.
Where there are no problems, there's no progress. It's better to fail incrementally and not catastrophically.
Disciplined pursuit of doing less, but doing those things better. Whatever you're doing, be present and give it 110%.
Together we are better. We will not compromise what's best for the team in order to serve one person's interests or ego.
Work, act and make decisions as if you owned the company yourself.
We're always looking to connect with others who share our philosophy and passion to change how we're building our communities. If you'd like to join our team or partner with us, please email us at email@example.com and we'll follow up.