Eastside Area Comprehensive Plan

Farmers Branch, TX

Project Contact: Alexis Massaro | alexis.jackson@farmersbranchtx.gov | 972.919.2551



Primary Challenge

Develop area plan and implementation strategies to guide progressive redevelopment of a 13-square-mile area comprised primarily of aging auto-oriented office and light industrial uses originally built in the 1960s.

Our Approach

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Data-driven analysis

Metrics used to frame discussions and strategies included retail gap analysis, property tax revenue/acre, infrastructure condition, traffic and accident trends, stormwater/water quality and park/open space accessibility


Integrated perspectives

Proposed subdistricts leverage existing strengths to create a range of unique but complementary neighborhood types that embrace industrial history but encourage progressive urban living. Corridors were identified to be converted from auto to pedestrian focus to improve walkability and connectivity. Abandoned rail spur corridors and several parking areas will be converted to greenways and trails to add public space and reduce impervious surfaces.

local participation

Tactical demonstration projects will be used to test road diet and bike lane recommendations before capital investment is made; City implementing programs to partner with local developers and entrepreneurs to repurpose small buildings and vacant lots


Engaged & Empowered Citizens

As a result of workshops and walking tours, local property owners, developers and residents were informed about the project and opportunities, and understand where and how they can help with implementation


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Increased R.O.I.

Infill and redevelopment strategies will increase property values and tax base in the area and reduce infrastructure costs by minimizing pavement and incorporating stacked function green infrastructure

Enhanced quality of life

The strategies proposed in the plan will diversify housing and employment options and provide more live/work opportunities within walking distance, while the increased green space will enhance the aesthetics and mitigate impacts on water and air quality


  • Land/infrastructure R.O.I. analysis
  • Mobility & connectivity planning
  • Stormwater/green infrastructure planning
  • Neighborhood revitalization strategies

Date Completed

Adopted January 2017

Team Members

Kevin Shepherd, Kristin Green, Mikel Wilkins, Jordan Clark


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